TopMatch
The Challenge
Toploker's existing audience was job seekers, but TopMatch sells to the other side of the market: HR teams and hiring managers deciding where to spend a recruitment budget. That audience wants three things quickly — what the service does, what it costs, and whether anyone credible uses it. Burying pricing behind a contact form, the default for Indonesian HR SaaS, loses the comparison shopper. The page also had to feel more considered than a template, because a recruitment brand that looks cheap implies candidates who were sourced cheaply.
The Solution
We built a focused Next.js 16 and React 19 marketing site on Bun, structured around a single decision: value proposition, service breakdown, transparent plans, then one strong call to action. Motion is handled by Framer Motion with Lenis for smooth scrolling, used to guide attention through the pricing comparison rather than as decoration. Because the whole page is server-rendered and statically generated, it loads fast enough to keep paid-ad quality scores high — which matters when a large share of HR SaaS traffic is bought rather than earned.
Positioned for employer-side recruitment buyers
Transparent published plans on the landing page
Designed & engineered by Manggala Code
