All landing page examples

Cosmetics

Cosmetics landing page example: Lumira

A moisturising serum sold on how short its ingredient list is.

Skincare is sold on trust, and in this category trust is built from what is not in the bottle. The page leads with the ingredient list before a single claim, and lets a zero-percent figure be the largest thing on screen. The accent colour is removed on purpose so nothing competes with the product photography.

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Industry
Cosmetics
System measured from
truekindskincare.com
Design system
A grey ramp with no accent colour at all. Type to 13rem, 5rem radii, one shadow on the entire page.
Signature device
Ingredient percentages at 15rem, with 0% as the largest thing on screen.

Lumira is a fictional brand. The names, addresses, prices, figures and testimonials on this sample are illustrative only, and represent no real client.

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